In the last decade, Mark Musto’s creative and strategic leadership has transformed complex marketing challenges into award-winning content that hits consumer’s eyes, ears and hearts with equal parts intelligence and humanity. He has created traditional and digital efforts for a wide range of blue-chip clients, including DirecTV, ExxonMobil, IKEA, JP Morgan Chase and The Wall Street Journal.
In an age where brands must live anywhere and everywhere, Mark has a proven track record of authoring iconic, media-agnostic ideas that express themselves in both digital and non-digital environments. And Mark’s engineering background gives him an inherent understanding of, and appreciation for, technology of all kinds.
Recently, Mark was a freelance Creative Director on the $200 Million ExxonMobil account at Euro RSCG Worldwide. There, he created numerous multi-media efforts including Exxon Strike Zone, an experiential collaboration with Washington Nationals Park that celebrates the math and science behind baseball. In addition to creating ExxonMobil’s 2009 Global print architecture, he also authored, pitched and won the $30 million National Math and Science Initiative account.
Before that, Mark was a Creative Director/Copywriter at McGarry Bowen, where he ran The Wall Street Journal and retail arm of JP Morgan Chase. While there, he pitched and won The Journal, while creating the fully integrated ‘Every Journey Needs a Journal’ campaign. Before that, Mark helped creative boutique Amalgamated pitch and win the Optimum Cable business.
Prior to coming home to the East Coast, Mark was a Senior Vice President, Associate Creative Director at Deutsch Los Angeles. There, he helped grow a ten-person satellite shop into a nationally respected creative presence three hundred people strong. During that time, Mark also ran the $150 Million DirecTV account, while creating numerous award-winning campaigns, including the DirecTV ‘Installer’ work.
Mark joined Deutsch L.A. from the New York office of Deutsch, where he got his start in advertising working for the original “Donald”.
Mark’s work has been recognized in numerous regional and national award shows as well as Adweek’s Best Spots of the Month and Year. Mark was also selected by Creativity Magazine as one of three hot creative teams nationwide.